Charles (Charlie) Chappell is senior director, global integrated media at The Hershey Company, where he leads the transformation of Hershey’s approach to modern media. His broad global marketing career includes brand management, digital and e-commerce, innovation, agency management, developing markets, and marketing capability building.
Mr. Chappell joined Hershey in 2012 after 12 years at Procter & Gamble (P&G) and has had the privilege to touch many iconic brands such as Hershey’s, Reese’s, Pantene, Herbal Essences, Old Spice, Gillette, Secret, Safeguard, and Camay. While his career has primarily been based in the U.S., Charlie has worked in over 25 countries with a particular emphasis on China, Russia, Egypt, and Pakistan. While with P&G, he spent over two years based in Geneva, Switzerland covering central and eastern Europe, the Middle East, and Africa. He is a graduate of Purdue University and the Kellogg School of Management at Northwestern University. Charlie lives just outside of Hershey, Pennsylvania, with his wife and four kids.